{"product_id":"luxury-and-digital-the-new-frontiers-of-luxury-2e-dition-9782100853021","title":"Luxury and digital : the new frontiers of luxury (2e édition)","description":"\u003cp\u003eNo doubt the digital disruption enforced by the pandemic - with its closed shops and empty streets - will be remembered as an unprecedented turning point for luxury brands. Farewell to the brick-and-mortar model, long live Web3 and its new territories: IA, Metaverse, NFTs and blockchains!\u003c\/p\u003e\n\n\u003cp\u003eThe moment was exhilarating, the rebound and resilience of the market spectacular. Luxury brands set sail in pursuit of their exiled online customers and got the lead out. This meta-luxury ambition has a lot to offer, new practices and ideas are emerging every day and the touch points are multiplying, creating a wealth of opportunities. This Luxury 3.0 advocates for a more personalised, fluid, intuitive but also engaged, sustainable and transparent customer experience. These demands are the new performance indicators for luxury brands.\u003c\/p\u003e\n\n\u003cp\u003ePublished in English for the first time, Luxe \u0026amp; Digital brings together the views and expertise of the largest panel of digital and luxury giants ever assembled to date. Their objective is twofold: to guide you through the new digital frontiers, and to invite the luxury sector to be resilient in the face of today's and tomorrow's digital transformations.\u003c\/p\u003e  \n\n\n\n\u003cp\u003eWith the exceptional participation of Arianee, Bain \u0026amp; Company, Bird\u0026amp;Bird, Breitling, Catchpoint, Comité Colbert, Contentsquare, DressX, Epsilon France, Exclusible, Farfetch, Google, HUB Institute, Hylink, IFOP group, Launchmetrics, LinkedIn, Microsoft, Mira, Onepoint, Printemps, Salesforce, Sotheby's France, The Sandbox, Twitter, Ykone.\u003c\/p\u003e","brand":"Dunod","offers":[{"title":"Default Title","offer_id":52355647275344,"sku":"PAP9782100853021","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/1171\/7933\/files\/9782100853021_1_75.jpg?v=1763448832","url":"https:\/\/www.flashvideofilm.fr\/products\/luxury-and-digital-the-new-frontiers-of-luxury-2e-dition-9782100853021","provider":"flash vidéo","version":"1.0","type":"link"}